Everyone knows how frustrating it can be to call into a business only to be placed on hold. Studies have shown that callers react favourably to hearing some form of on hold message, music or both rather than being confronted with silence.
We have created a series of On Hold Marketing packages which allow you to create messages which suit your business and update them as often as you see fit. This flexibility allows you to promote certain products, services or offers at different times of the year, allowing you to take advantage of any seasonality in your industry.
How Can On Hold Marketing Help My Business?
On hold marketing gives you the opportunity to promote your company to anybody who calls in. Whether it’s an initial welcome message before someone answers the call, or a message while they are being transferred, there are a lot of opportunities to use on hold messaging.
A recent survey showed that over 30% of people that are placed on hold hang up and don’t call back, which is why on hold marketing can be a great tool to keep callers engaged and on the phone.
More than 90% of advertising spend goes towards generating incoming calls. Don’t lose those important opportunities; create an engaging and interesting on-hold experience.